Third Party Advertising
Learn more about who Third Party Advertisers are, registration and legislative requirements when engaging in municipal election advertising.
New for 2021
Legislation updates - The Local Authorities Election Act (LAEA) includes rules governing the finances and accountability of third parties that engage or intend to engage in election advertising. Bill 29 removed references to political advertising. As a result, advertising outside of the election advertising period is no longer regulated. Also, the LAEA does not govern issue-based advertising (e.g. fluoride). More guidelines available in Third Party Guidelines for Local Elections in Alberta.
Election advertising period - May 1 to October 18, 2021.
Registration with Elections Calgary - Third parties who engage or intend to engage in election advertising must register with Elections Calgary.
Third Party Advertisers and registration
Who is a Third Party Advertiser?
A Third Party Advertiser (TPA) can be an individual, corporation or group but does not include a candidate. A TPA promotes or opposes the election of a candidate during the election advertising period.
When should a Third Party Advertiser register?
Registration with Elections Calgary is required when a Third Party Advertiser has incurred (or plans to incur) expenses of at least $1,000 for election advertising or has accepted (or plans to accept) advertising contributions of at least $1,000.
Third Party Advertiser information
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Elections Calgary maintains a registry of Third Party Advertisers (TPA) who engage in election advertising.
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When to register and the required forms and process.
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Online information sessions for third party advertisers. The sessions are free and open to the public. Registration is required.
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Advertising requirements during the election advertising period, May 1 to October 18, 2021.
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Rules for election advertising contributions and expenses of Third Party Advertisers (TPAs).
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Disclosure and record-keeping requirements for Third Party Advertisers.
Note: The information on this page is provided for convenience of reference only. All third party advertisers are subject to further requirements in the Local Authorities Election Act (LAEA). Third party advertisers are advised to refer to the LAEA and obtain legal advice regarding the full extent of their obligations.
