Flyers with graphic images of fetuses must comply with the Calgary Community Standards Bylaw. These regulations help create a layer of protection against individual family members being inadvertently exposed to graphic content when collecting flyers with the mail.

The bylaw defines the following:

• Flyer: includes any printed or written matter, and includes a circular, leaflet, pamphlet, paper, booklet, postcard, or any other printed or otherwise reproduced matter of literature.
  (Non-commercial flyers distributed by interest groups to express an opinion on an issue or a cause are included in the definition of ‘flyer’) 
• Graphic Image: a visual image showing, or purporting to show, a fetus or any part of a fetus.

The bylaw outlines that flyers that have graphic images of fetuses must:

• be concealed in an opaque envelope,
• have a graphic content warning, and
• include the name and address of the sender, when delivered to homes.

The content warning must read: “Contains a graphic image that may be offensive or disturbing.”